NINH HOA – Nowadays, the increasing demand for clothing shopping has led to a diverse and abundant fashion market. However, this has also resulted in fierce competition between brands, ranging from small to large, including retail shops. Therefore, the question that arises is how to retain customers when clothing shops do not have exclusive designs.
To address this issue, we conducted a field trip to a fashion store on Le Loi Street, Ninh Hiep Ward. This store specializes in selling clothing items for men, women, and children of all ages, and has a consistent customer base due to the following advantages it offers to buyers through the following criteria.
1. Choose a sewing workshop with a reputable brand and good reputation
This is one of the critical factors in the importing process, as it strongly affects the customers’ psychology. Branded products are more trustworthy as they ensure complete documentation, including invoices and related papers with the product, such as those from reputable suppliers like Viet Tien, Viet Long, Vinh Tuan, or a combination of several reliable sources to ensure customers’ peace of mind when placing orders.
2. Choose fabrics that are currently in trend
Currently, many types of fabrics on the market are evaluated based on standards and quality such as durability, breathability, stretchability, and sweat absorption to meet the preferences of each individual and provide freedom of choice. Among them, the most popular fabrics are kate, canvas, flannel, wool, umi fabric, paper denim, khaki fur, mango silk, silk, crepe silk, paper jersey, cotton jersey, ribbed cotton, two-way stretch fabric, cool stretch fabric, polyester, nylon, spandex and it is always a popular choice among many customers.
Actual photos were taken at the shop
3. Diversify the popular styles based on market needs
“Here, we regularly update our collection with the latest trends and sometimes even hunt for exclusive designs from designers to provide our customers with more choices.” the shop owner said.
Photo. Mrs. Suong Pham
Popular models are mostly styles of shirts available such as button-up shirts, long and loose-fitting t-shirts, short and loose-fitting t-shirts, crop tops, oversized tops, short-sleeved and long-sleeved tops, as well as dresses and jackets made of materials like wool, leather, denim, khaki, and nylon. The pants selection includes jeans, leggings, khakis, Western-style trousers with wide or narrow legs, and cargo pants. In addition, the summer-fall and winter-spring fashion for children includes simple cotton sets to elaborate dresses and gowns. At the same time, the store carefully selects and inspects trendy and beautiful designs before putting them up for sale.
Photo: Available clothing styles for men, women, and children at the shop
4. Ensure rich colors, diverse patterns, and a range of size
According to the analysis results by QuickSprout, it was found that 90% of customers purchase products due to their psychological attraction to colors. Moreover, billionaire Neil Patel also shared the secret to success in creating a multicolored product line and he found that “color determines 85% of the reason for purchase”. Colors can also reflect each individual’s personality through colors such as yellow, red, sky blue, navy blue, orange, pink, black, and purple.
Photo. A color analysis chart that attracts and impacts purchasing behavior.
Because they understand the significant impact that colors have on purchasing decisions, their shop often imports a diverse range of colors, including natural solid colors as well as new combinations such as taupe brown, terra cotta orange, burgundy, and maroon.
In addition, there are popular patterns such as 3D animal shapes, lacquer paintings, feng shui paintings, and embroidered designs featuring the 12 zodiac animals, ranging from simple to intricately detailed. Furthermore, the shop does not neglect media patterns such as horizontal stripes, vertical stripes, and diamond shapes, although less common in the market, the shop still meets the needs of a small number of customers. All in all, combining alluring, unique, and elegant clothing styles, they offer a full range of sizes including S, M, L, XL, and XXL for each design.
5. Consultation, pricing, return policy, and promotions
Any customer who comes here will feel comfortable when shopping because the shop policy requires sales staff not to pressure or bother customers while they are browsing. However, in case customers need advice, the consultants will be enthusiastic to explain and help them choose outfits that match their colors and styles to enhance their beauty.
Based on real surveys, the prices at this shop are usually 15%-20% lower compared to the same products sold outside, with a customer-friendly return policy. In addition, they often offer promotional programs, and Sometimes, see someone in a difficult situation, they proactively offer discounts and even free items from the shop owner.
Photo. Many customers from afar come to shop.
6. Integrating technology into online sales strategies
With the development of technology nowadays, social media has become an essential channel in customer outreach strategy. According to statistics in the Vietnam E-commerce Whitepaper 2022, up to 74.8% of social media users participate in online shopping in our country. Among them, clothing, footwear, and cosmetics account for 69%. Realizing the high demand for online business, their shop has actively built an online platform to connect and increase new interactions.
Photo: Daily Livestream introducing new fashion designs
Ms. Thao Lien, a wholesale customer in Van Ninh province, shared: “I discovered Bảo Ngân shop through Fanpage Thoi Trang Bao Ngan Ninh Hoa, where I came across their live sales stream, which piqued my interest in shopping. At first, I was impressed by the seller’s friendly and trustworthy demeanor, and over the past six years, I have become a regular customer, progressing from being a retail customer to now a wholesale client of the shop.”
Photo. The shop is currently packing the merchandise to send to wholesale customers
By TVVN Press
*If readers find this article helpful, please kindly click on the share button below. In case you would like to contribute information or have related inquiries, please send them to TVVN Press’ email inbox at contact@trangviet.vn
That’s great!
She’s beautiful women